Custom software for small businesses

Grow your business. Not your payroll.

More Solo builds software around the way your business already runs, so the repetitive work that fills your week runs itself. You keep doing the work only you can do.

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The problem

Every new client adds more overhead.

Approvals, files and feedback are spread across email, texts and DMs.
Your process lives in your head, so no one else can run it.
You pay for five tools that each do one piece, and you're the glue between them.
Growing seems to mean hiring, and you'd rather not.

How it works

One platform, shaped around your business.

Walk through your week.

The first call covers how your business actually runs: who does what, where things stall, what repeats every week. If an off-the-shelf tool already fits, you'll hear that up front.

Get it in phases.

The part that saves you the most time is built first, so you're using it within weeks instead of waiting months for everything.

Run it yourself.

Anything that could be a setting is a setting. Emails, prices, steps, templates and wording are yours to change whenever you want.

Recent work

Built for by.designs

by.designs is a social media agency in Carmel, Indiana. It serves its clients with a small part-time team. Content plans, client approvals and brand assets used to move through email, texts and shared folders.

Their platform puts it all in one place.

Content calendar Phase 1

Client approvals and portal Phase 1

Asset library and publishing Phase 1

Team tasks and onboarding Phase 2

Billing and courses Later

How pricing works

Priced like software. Not like an agency.

Once

A one-time build fee.

It covers building your platform, phase by phase. It stays low because much of each platform is reused across clients and AI speeds up the design and build, so you don't pay again for parts that already exist.

Monthly

A small monthly fee.

It covers hosting, maintenance and fixes. It's tied to how much you use the platform, so it stays small while your business is small.

Optional

An optional buyout.

You can own the code outright for a fixed price agreed at the start. Your accounts are in your name from day one, so leaving is a handover and nothing has to be untangled.

About

Meet Nick.

Nick is a product leader. He has spent his career building software products and the teams behind them, and he teaches product management on the side. He started More Solo because the small business owners around him were running their whole business on tools that don't talk to each other, and the only answer they were offered was to hire.

More Solo is a one-person studio. You work directly with the person building your platform.

Start with your week.

Book a 30-minute call to talk through how your business runs and whether building something makes sense for you.

Book a 30-minute call →